California Law May Open Solar Energy to Mainstream America
Elected officials and corporate America may finally be waking up to that fact that the world is no longer able to produce the coal and fossil fuels necessary to sustain America’s energy needs, and that renewable energy holds the promise of a better future for this and future generations of Americans. For builders, this realization represents an ideal time to consider a new, profitable business model that includes solar power in new home developments. California’s Million Solar Roofs Bill (SB 1), effective January 1, 2007, is the first step in what promises to be a jump start to an energy paradigm shift among property owners across the country.
“With this new law, California is on pace to becoming the Saudi Arabia of the sun,” said Bernadette Del Chiaro, Clean Energy Advocate with Environment California, the leading sponsor of the Million Solar Roofs bill. “The sky is no limit when it comes to how much of our energy can come from solar power. With high energy prices, rolling blackouts, and growing air pollution problems, everyone in California will benefit from the building of a million solar roofs in the next ten years.”
California Senator Kevin Murray, author of the new law, agrees with Del Chiaro. Murray, speaking at Solar Power 2006, dubbed the largest business-to-business solar energy event in the history of the United States, said that marketing solar energy to the public is essential if new laws like SB 1 are to be successful. “The technology is already here and it’s reliable, but the message needs to be relayed to the general public that solar energy is not some future technology only celebrities or the extremely wealthy can afford.”
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