MySpace.com is often relegated—in perception at least—to the teen drama or college gossip scenes, the popular social-networking site was founded two years ago by a couple of Southern Californian 20-somethings as a way for people to meet each other and swap music, photos and other tidbits about their lives. Independent bands and filmmakers find the site helpful in spreading word-of-mouth hype. MySpace is consistently one of the top 10 most popular websites on the Internet.

Now, the site is starting to attract real estate agents, who use it to connect with potential homebuyers or sellers, showcase the properties they’ve sold, and, while they’re at it, post a photo of what they did last weekend. “The Internet is a big part of what we do,” said Seth O’Byrne, a 25-year-old Realtor who says he and his team are set to hit $20 million in sales this year. “Other young people just like us, the young professionals, want a lot more responsiveness when it comes to technology and being on top of the game.” “Our team is ahead of the curve,” he said. “But there’s a flood of real estate agents right behind us.” MySpace is one in a long list of approaches Realtors find to express their personalities, brand themselves and elbow out the competition. Bus bench ads and billboards display blown-up photographs of agents with starched collars and hair-sprayed coifs, beaming or pointing or shaking on a deal. It’s those photos and the accompanying name recognition that many real estate agents count on.

Looking for that perfect Sarasota FL home for sale? Realtor® Annette Smith is ready to help you buy or sell your dream property.

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