We all know that money can’t buy love or happiness. But could just thinking about money actually make you mean? A new behavioral study finds that folks with money on their minds are less helpful, less considerate and less willing to ask for assistance or engage with others than those who have not been preconditioned to money. On the bright side, the money-minded tend to be more independent and focused and they tend to work longer on a task before asking for help.

To determine whether money in mind leads to self-sufficient behavior, Vohs and her team divided their subjects into groups. The control group received neutral preconditioning while the “money prime” group was subtly reminded of money in various ways: a word scramble puzzle that contained money references, a poster depicting different currencies, stacks of play money or tokens, or reading an essay that mentioned money. Following the preconditioning, the groups were given a task or placed in a staged situation that tested measurable subconscious behavior. In the first two experiments, subjects were given a puzzle and told that help was available for the asking, either from the experimenter or a peer who had just completed the exercise. Result: The money-prime participants waited significantly longer than control subjects to ask for help.

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