Fact or fiction: The media decide whether you buy or sell a home. Sounds ridiculous, even insulting. But many real estate professionals insist there is a psychological component to buying a house—and that a lot of negative publicity about the housing market can have an effect on whether consumers will buy, sell or sit.

Many blame the media for the slowdown that hit the housing market in 2006. “What happened to us is the media,” says Ellen Renish, regional vice president for the National Association of Realtors. Stories about a real-estate “bubble” and its potential to burst caused consumers to “not do anything,” she says. “And nothing happened. The bubble stories really stopped things for three months,” Renish says. “It was pretty scary.”

When it comes to sales, the biggest factor is “the local economy,” says Dick Gaylord, president-elect of the NAR. “But I can tell you that almost every buyer I talk to today thinks they’re going to get a phenomenal deal.” House shoppers should investigate on their own, especially since neighborhoods and price ranges in various areas of a region, state and town can be vastly different.

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Looking for a home in Gleneagles Country Club? Realtor® Caesar Parisi is ready to help you buy your dream property.

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