Due to the dismal Dollar exchange rate, and with a decline in real estate prices, the number of foreign buyers entering the South Florida condo market during 2007 rose to precipitous heights.

So, with your domestic sales flagging, how do you reach those overseas buyers? Here are several tips for reaching those folks.

Create your own Web site. It’s fine to post your listing on a for-sale-by-owner site like Owners.com or ForSaleByOwner.com if you’re a seller, and if you are an agent, on your brokerage’s Web site. With a bit of study, you can master posting on Craigslist, Zillow and Googlebase. Foreign real estate buyers do search the free listing services.

But you will always have competition from other listings there. So in addition to those sites, it’s a good idea to create your own Web site where you can expand the number of pictures and go into more detail about the home’s attractions.

Your hometown newspaper. As more people flock to the Web to look for homes, it seems counterintuitive to take out a print advertisement. But as the number of classified ads shrink—the Newspaper Association of American recently estimated that print ads declined 15.7% in 2007 and will fall 7.3% in 2008—your ad is less likely to be overlooked than in the days when classified advertising overwhelmed most newspapers.

For more information on this and other real estate matters, your first source for Palm Beach real estate should be licensed agent and long-time resident Caesar Parisi.

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